Blog Publisher’s comment:
Well, someone help me with the math! Below, it says that 48,000 visitors visited
the “AllPrinting” web-site during the first two months it was in
operation. That’s an impressive number,
for sure. But, how many customers, who
visited the web-site, actually placed orders?
If I multiply 85,000 Euros x 1.30, that comes out to around $110,000
USD. If 48,000 visitors placed orders,
and I divided $110,500 by 48,000, that would yield an average order value of
$2.30 per order. Or, if half of the
visitors, say 24,000, placed orders, that would yield an average order value of
$4.60 per order. Is my math
correct? Am I missing something?
Here’s a link to the Spanish-language version of
SP’s Press Release:
And, courtesy of Google Translate, here’s how that
press release, according to Google Translate, translates into English. (As always, keep in mind that Google Translate
does not produce perfect translations!)
____________
“Service Point Norway has launched
"AllPrinting" the greatest online store in Norway”
The website is receiving over
24,000 visits per month
€ 85,000 billed in the first two
months
The online offer is promoted in
its 21 stores
Barcelona, May 27, 2013. - Service Point Norway, under the brand Allkopi Service
Point, just launch their new online print shop (www.allprinting.no). The online
store, which is directed to all kinds of audiences, can choose from more than
25,000 templates to customize greeting cards,
reminders and invitations for all
occasions, color and high quality.
With lead times of 48 hours and 21
outlets to promote the website, this online store is important step forward to
achieve diversification plan Service Point in new markets.
In its first two months of operation,
the website has achieved a turnover of
€ 85,000.
"For us it is a pilot
program," said Carl Peter Clampit, Chief Marketing Officer at Service
Point Solutions. "We want to build our production base to enter new
markets growth and that means developing our online channel. Instead of just
competing with other companies online using Google Ads, we will leverage our
stores to complement our online offer promoting a model of touch and feel,
which is to touch and feel the products and services. "
Customers can see in the stores all
the information online www.allprinting.no supply. It offers discounts, bonuses
and can discuss their doubts, which makes buying online.
"Allprinting" to experience
the vast possibilities of personalization of the cards. Thanks to the digital
printing revolution, customers can participate in an interactive and unleash their
creativity. The customer satisfaction they get when they use the online store
is very high, thus the usability of the application as the printing quality and
service.
So much so, that customers are
receiving visits from the business. Increasingly, are printed restaurant menus,
complimentary cards, event invitations and other commercial and marketing.
Service Point has also launched a
website for professional printing in Germany (http://shop.koebcke.de) for small and medium businesses, offering a quick online
printing from your digital printing
Berlin, one of the most advanced
production facilities in Europe and has become the third largest supplier of
photo album of the continent.
"Although Service Point has been
slow to launch its online service offering digital printing, we are recovering
a lot of ground with very fast and effective development, "says Clampit.
"We believe we are the
only company that can make an offer
online services, with a portfolio of 44,000 customers, physical presence and
shops 60 centers in Europe and a brand that is associated immediately print
services to the largest companies in the world. "
For more information:
Luis G. Canomanuel
LUCA Corporate Communications
Tel: +34 91 435 December 17
lgcanomanuel@lucacom.com
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