Recently,
the IRgA (the International ReproGraphics Association) announced that members
had voted to change the name of the association to the Association of Printing
and Data Solutions Professionals.
Evidently, the name change will take effect on September 1st,
2016.
So, the IRgA
will become the APDSP (or will it be called the AoPaDSP?)
First
thought; you know you are not just old, but very old, when you’ve been around
in the industry long enough to see the industry’s name go from “Blueprinting”
to “Reprographics” to “Printing and Data Solutions Professionals”.
Second
thought; not sure why the industry had to change its name. The name of an industry is less important to
“customers” than it is to its “members.”
At least, that’s my take on that issue.
While I am
certain that the decision to change the industry’s name and the process of
coming up with a suitable new name were difficult and challenging, I question
whether “customers” will understand the new name……in the context of what most
of the members offer/provide/do.
As to the
word “Printing”, most non-industry people (I’m referring to customers and prospective
customers) think of “Printing” in terms of offset printing (whether digital or
analog) and services related to that; think, “brochures, annual reports, menus,
calendars, business cards, stationery, envelopes, direct-mail and other
print-advertising, forms, etc., etc., etc., and finishing services related to
those, such as folding, numbering, scoring, perforating, perfect binding,
saddle-stitch binding, mailing and variable-data printing. Most IRgA members do not offer all of those
services, and many IRgA members don’t want to offer those services (even though
they could.)
And, as to
the words, “Data Solutions”, that’s a very broad term; do customers and
prospective customers looking for document management and distribution services
“Google Search” on “data solutions” to find prospective vendors? When I think of large-format digital printing
and reprographics services, “data solutions” doesn’t pop into my mind. Are our industry’s members capable of
offering data-mining?, data-management (rather than document-management) solutions?
Oh well, I
simply hope that the industry’s name change does not give customers and
prospective customers the wrong idea about what the industry’s members
actually offer!