Saturday, July 30, 2016
IRgA changes name to ..... Association of Printing and Data Solutions Professionals - my thoughts on this
Recently, the IRgA (the International ReproGraphics Association) announced that members had voted to change the name of the association to the Association of Printing and Data Solutions Professionals. Evidently, the name change will take effect on September 1st, 2016.
So, the IRgA will become the APDSP (or will it be called the AoPaDSP?)
First thought; you know you are not just old, but very old, when you’ve been around in the industry long enough to see the industry’s name go from “Blueprinting” to “Reprographics” to “Printing and Data Solutions Professionals”.
Second thought; not sure why the industry had to change its name. The name of an industry is less important to “customers” than it is to its “members.” At least, that’s my take on that issue.
While I am certain that the decision to change the industry’s name and the process of coming up with a suitable new name were difficult and challenging, I question whether “customers” will understand the new name……in the context of what most of the members offer/provide/do.
As to the word “Printing”, most non-industry people (I’m referring to customers and prospective customers) think of “Printing” in terms of offset printing (whether digital or analog) and services related to that; think, “brochures, annual reports, menus, calendars, business cards, stationery, envelopes, direct-mail and other print-advertising, forms, etc., etc., etc., and finishing services related to those, such as folding, numbering, scoring, perforating, perfect binding, saddle-stitch binding, mailing and variable-data printing. Most IRgA members do not offer all of those services, and many IRgA members don’t want to offer those services (even though they could.)
And, as to the words, “Data Solutions”, that’s a very broad term; do customers and prospective customers looking for document management and distribution services “Google Search” on “data solutions” to find prospective vendors? When I think of large-format digital printing and reprographics services, “data solutions” doesn’t pop into my mind. Are our industry’s members capable of offering data-mining?, data-management (rather than document-management) solutions?
Oh well, I simply hope that the industry’s name change does not give customers and prospective customers the wrong idea about what the industry’s members actually offer!
Posted by Joel Salus at 9:55 AM