Below my comments, you’ll find the Press Release that HP
released this morning.
Because I’m in the middle of a long, long
road trip, I’m going to keep this post short.
I will have further comments this weekend.
I feel very fortunate to have been invited to
San Diego, CA for HP’s DesignJet Production Premiere event, which took place
this morning (Monday June 10th).
Just a guess, but I think there were around 50 analysts and technology
publication writers and publishers at this morning’s event. People from across the U.S. and from South
America. Two reprographics industry
people attended today’s event, myself and Ed Avis (Ed is the Managing Director
of the IRGA; visit the IRgA web-site for Ed’s write-up.)
The “headline” for this post said, “WOW!,
WOW!, WOW!” And, I used those words
because, hold on to your hats, Reprographers, this new technology is “game
changing” technology. HP’s PageWide
wide-format print systems are going to change how you operate your business,
they are going to change your approach to equipping FM’s, and, if you are a
reseller, they are going to change what you offer to A/E/C firms. This new technology is also going to have an
impact on your pricing and margins. HP’s
PageWide print technology is “revolutionary”, not just “evolutionary”
technology.
HP’s line-up of PageWide printers will not be
available until the 2nd half of 2015. HP has not yet named this new line of
printers, but, if I were to give it a
name, I’d call the first one, the HP DesignJet Revolution 1000. This new
line of printers is going to completely disrupt the market for technical
document printing (A/E/C drawings and other technical documents.) We are talking about a revolutionary new
technology.
Prior to today’s event, I kind of thought
that HP had incorporated Memjet technology in this new line of technical
document printers. Not so! HP’s “PageWide” printers use
HP-designed/developed/manufactured print-heads; these print-heads are approximately
8” wide, and multiple print-heads are connected together to yield a wide-format
PageWide printer. This morning, we saw a
high-volume production unit, which prints at up to 40” wide. Apparently, HP intends to release three or
four different models during the 2nd half of 2015. Equipment pricing was not announced, and HP
said that that information won’t be released until it is ready to begin taking
orders.
HP says that the high-volume production model
will be “the fastest (wide-format) printer ever”.
Key points:
- color
at twice the speed of LED with lower running costs!
- uses
pigment inks (instant dry, excellent color gamut, no fade)
- durable;
prints resistant to water, highlighter and smudge
- prints
on plain bond paper (and will also be able to print on a variety of other
media)
- built-in
Adobe rendering engine (very fast processing time)
- sustained
productivity
- very
fast print speed!
- reliable
print heads
- options
for stacker or on-line folding unit
More in a later post!
Here’s the Press Release HP issued this
morning:
HP Disrupts Production Printing Market with New Large-format PageWide
Technology
HP PageWide Technology, Designjet
printers deliver high-volume quality prints at high speeds and lower costs
PALO ALTO, Calif., June 10, 2014 —
HP today announced the scaling of its inkjet-based PageWide
Technology for large-format printing, delivering high-quality prints
at faster speeds and lower costs.
This innovative technology, which
consists of more than 200,000 nozzles on a stationary print bar and spans the
width of the page, enables users to produce a variety of black-and-white and
color applications, such as drawings, maps and posters. HP PageWide Technology
will disrupt the $1.3 billion production printing market currently dominated by
monochrome light-emitting diode (LED) printers.(1)
HP also is expanding its existing
large-format portfolio with new devices and software designed to meet specific
business demands for high-volume, production printing. The new products
include:
· The HP Designjet T3500 Production eMultifunction Printer
(eMFP), the most productive large-format color multifunction printer in its
category,(2) ideal for use by
enterprises.
· The HP Designjet T7200 Production Printer, a full-color
large-format printer built for central reprographic departments (CRDs) and
reprographic houses with high-volume print demands.
These solutions can handle the
volume and diverse print needs of enterprise organizations; CRDs;
architectural, engineering, construction (AEC) and design firms; public sector
agencies; quick printers and small- to medium-sized reprographic houses.
“Our customers are continuously seeking cost-effective and reliable
printing technologies that improve the way they work,” said Stephen Nigro, senior vice president,
Graphics and Inkjet Solutions Business, HP. “The new large-format HP PageWide
Technology will disrupt the production printing market by offering customers an
affordable option for high-volume quality prints, transforming an industry that
typically prints in monochrome to now print in color without compromising
speed.”
Pioneering inkjet printing: HP leads with technological advancements
For more than 30 years, HP has led
the inkjet printing market by investing in printhead and ink research and
development. Building on the success of its HP PageWide Technology from
industrial production to small business printing, HP will offer customers dependable
and economical operation for high-quality, large-format printing at high
speeds.
With inkjet technologies, the ink
vehicle, which carries the colorant to the surface of the printer, is crucial
to the stability of the ink, the drop ejection process and the overall print
result. The HP PageWide printhead is built with thousands of identical drop generators
that offer uniform volume, speed and trajectory for precise printing. The
technology also regulates the speed and penetration of Original HP pigment ink
to accelerate drying and to control dot size, feathering and color-to-color
bleed for high-quality prints.
Together with HP Thermal Inkjet
Technology and HP pigment inks, the new HP PageWide Technology for large-format
printers reduces the cost per page and offers the flexibility to use low-cost
photo papers for graphically rich applications. Additionally, the PageWide
platform prints the full page in a single pass for decreased turnaround time.
Rethink productivity: Large-format solutions designed for quality,
volume, speed
The compact 36-inch HP Designjet
T3500 Production eMFP requires no warm-up time and features an
ultra-fast processor and a high-productivity scanner with batch-scanning,
multipage PDF creation and scan-to-email capabilities. The device also allows
for unattended and low-cost operation, producing monochrome prints at the same
cost per page as LED MFPs.(3) For printing jobs requiring high security, it is built with a
self-encrypting hard drive, secure disk erase and controlled access printing.
The 42-inch HP Designjet
T7200 Production Printer is capable of handling three heavy media
rolls. It can produce both color and black-and-white prints on a wide range of
media, from bond to glossy photo paper, with a low cost of operation comparable
to monochrome LED printers.(3)
The HP Designjet
SmartStream software makes print management more efficient by
streamlining workflow for highly demanding print environments. It offers true
PDF management, along with accurate and error-free prints with the HP Crystal
Preview technology. It also can reduce job preparation time by up to 50 percent
on multipage print jobs.(4)
For IT managers, HP also introduced
a new HP Designjet Universal Print Driver, which allows users to manage their
entire HP Designjet fleet with a standardized single driver. This reduces the
amount of time and cost in testing and deployment—and in keeping the software
across all HP Designjet printers up to date.
Customers also can increase
efficiency with optional hardware accessories and software tools, such as the
new HP Designjet HD Pro Scanner, stacker and online folder.
Pricing and availability(5)
· Large-format HP PageWide printers will be available
in the second half of 2015.
· The HP Designjet T3500 Production eMFP and HP
Designjet T7200 Production Printer are now available worldwide with estimated
starting list prices of $14,750 and $12,644, respectively.
· The HP Designjet SmartStream Pre-Flight Manager and
Controllers are expected to be available worldwide on June 30 for an estimated
starting list price of $1,295 and $795, respectively.
More information about the latest
additions to the HP Designjet production printing portfolio is available in an
online press kit at www.hp.com/go/DesignjetProduction2014
and at www.hp.com/go/designjet.
Videos and updates on the new products are available on the HP for Designers Facebook page,
the HP Graphic Arts YouTube channel
and the @HPGraphicArts Twitter
handle.
About HP
HP creates new possibilities for
technology to have a meaningful impact on people, businesses, governments and
society. With the broadest technology portfolio spanning printing,
personal systems, software, services and IT infrastructure, HP delivers
solutions for customers’ most complex challenges in every region of the
world. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
(1) Based on HP internal data.
(2) Compared with large-format color MFPs under $25,000. Based
on the fastest-rated color speeds published by manufacturers as of January
2014. Test methods vary.
(3) Compared with large-format low-volume LED printers with
print speeds of up to 7 Arch D pages per minute.
(4) Conclusion based on an HP internal test measuring the time
required to extract pages from a 50-page document and print them using several
printers compared with using equivalent software products.
(5) Pricing and availability will vary by country and are
subject to change.
This news release contains forward-looking statements that involve risks,
uncertainties and assumptions. If such risks or uncertainties materialize or
such assumptions prove incorrect, the results of HP and its consolidated
subsidiaries could differ materially from those expressed or implied by such
forward-looking statements and assumptions. All statements other than
statements of historical fact are statements that could be deemed
forward-looking statements, including but not limited to statements of the
plans, strategies and objectives of management for future operations; any
statements concerning expected development, performance, market share or
competitive performance relating to products and services; any statements
regarding anticipated operational and financial results; any statements of
expectation or belief; and any statements of assumptions underlying any of the
foregoing. Risks, uncertainties and assumptions include the need to address the
many challenges facing HP’s businesses; the competitive pressures faced by HP’s
businesses; risks associated with executing HP’s strategy and plans for future
operations; the impact of macroeconomic and geopolitical trends and events; the
need to manage third-party suppliers and the distribution of HP’s products and
services effectively; the protection of HP’s intellectual property assets,
including intellectual property licensed from third parties; risks associated
with HP’s international operations; the development and transition of new
products and services and the enhancement of existing products and services to
meet customer needs and respond to emerging technological trends; the execution
and performance of contracts by HP and its suppliers, customers, clients and
partners; the hiring and retention of key employees; integration and other
risks associated with business combination and investment transactions; the
execution, timing and results of restructuring plans, including estimates and
assumptions related to the cost and the anticipated benefits of implementing
those plans; the resolution of pending investigations, claims and disputes; and
other risks that are described in HP’s Annual Report on Form 10-K for the
fiscal year ended October 31, 2013, and that are otherwise described or updated
from time to time in HP’s Securities and Exchange Commission reports. HP
assumes no obligation and does not intend to update these forward-looking
statements.
© 2014 Hewlett-Packard Development
Company, L.P. The information contained herein is subject to change without
notice. The only warranties for HP products and services are set forth in the
express warranty statements accompanying such products and services. Nothing
herein should be construed as constituting an additional warranty. HP shall not
be liable for technical or editorial errors or omissions contained herein.
This is the biggest technology change I have seen in many years.
ReplyDeleteThe only concern I would have (in terms of the AEC application of this) is if a construction project’s large format drawings are completely done in color and the color used was not just “pretty” color, but ”information” color. That is, for the drawing to make proper sense, it NEEDS to be in color.
Somewhere down the line, someone will make B&W copies of the color prints and that color reliant info will be lost.
Yeah….you can print “MUST REPRODUCE IN COLOR” on the title block, but some cheap bastard will ignore that.
Maybe I’m just being a contrarian, but I always side with simple.
But then again, people keep saying that all construction docs will be on IPAD, so all a moot point, right?
But still….a game changer.
Hi Steven, to clarify a bit….
ReplyDeletea) the first 3 or 4 "PageWide" DesignJet printers are designed to address the "technical document" (i.e., CAD drawings) market! It's certainly a slam-dunk that, later on, HP will release versions that address the color poster / display graphics market. The first versions will not just produce "pretty" color; they will produce the type (and quality) of color that's necessary to accurately depict information in CAD drawings.
2) I don't know why anyone, "down the line" would want to make b/w copies of a color CAD print, especially since, later on, HP wide-format "PageWide" printers will print/copy in color at less cost than similar LED b/w printers that print only in b/w.