Monday, March 22, 2010

Reprographics Industry revenue trends: digital services VS. prints-on-paper

Over the last several years, there's been a lot of discussion and debate over revenue trends in the reprographics industry. I don't see any need for me to do a full-blown article about that trend, because virtually all reprographers, if not all, are experiencing the trend.

The three sentences that immediately follow were copied from an e-mail I received, very recently, from a recently retired top-management-level reprographer ... in other words, from an "industry veteran."

"Saw an article in today’'s paper that said commercial and residential construction will continue to suffer. Add to that the fact that most of the info is going out digital these days and it is a double whammy. Last big project I tracked went out 75% digital (CD/DVD)’s at about 15% of the paper revenue, stunning top line difference!"

And, shortly after I received his e-mail, I saw Shaun Meany, President of The PEiR Group, announce a (very-related) webinar session on this subject: ..... "Are you able to get your customers to accept your charges for digital services? If not, then you should plan on attending our webinar "How to Justify Charging your Customers for Digital Services"!

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