ARC to release Q3 2010 Revenues and Earnings this coming week

ARC will announce its Q3 2010 revenues and earnings on November 2nd, just a few days from now.

The "big question" is, "will that announcement have much of an affect, if any, on ARC's stock price?"

I think not.

And, I say that because of this:
a) on October 8, 2010, ARC's stock price closed at $7.88
b) on October 11, 2010, before the market opened, ARC issued a press release substantially revising (downward) its expected EPS and cash flow for the full year 2010
c) on October 11, 2010, ARC's stock opened at $6.52 and fell as low as $6.00 during the day.
d) since then, ARC's stock price has risen (it closed at $7.12 on Friday, October 29, 2010)

My conclusion (not that I know anything, but....)
Since the "negative news" has already been put out there (i.e., the earnings revision announced on October 11th), the negative news has already been priced into ARC's stock price, so I don't think that ARC's Q3 2010 earnings announcement is going to change anything. I do expect to see ARC announce another write-down of Goodwill and Intangible assets, based on the statements that were made in the press release issued on October 11th, but that, too, is not new news at this point.