The title of this post was the title of a post this
morning on the popular web-site www.p4photel.com,
a web-site devoted to imaging equipment dealers. (Mr. Art Post owns and operates
that web-site; he is a long-term veteran
of the imaging equipment business and industry.)
I don’t know whether it’s true, or not true, that Canon
is, or will be, eliminating “all” pricing programs and is, or will be, implementing
“chargebacks.”
But, apparently, based on the e-mail string I read on
p4photel, Canon is making some changes related to dealer discounts. I don’t know whether these changes will apply
to just small-format equipment or will apply, as well, to large-format
equipment. If you are a dealer for Canon
wide-format equipment, I’d suggest that you reach out to Canon to find out what
the changes are …. and how they will affect your ability to profit from the sale
of Canon equipment and how they will affect your profits on the sale of Canon
equipment. Virtually every reprographer
who sells wide-format equipment carries Canon-brand equipment. (When Canon first began offering wide-format
equipment, Canon made it ultra-easy for anyone to sign up as a dealer.)
One poster (in the p4photel web-site article
comment-string), implied that the changes are designed to give even greater
discounts to large-volume Canon dealers, but that smaller-volume dealers will
not fare as well in the future as they have in the past.
Reach out to your Canon dealer rep for the “real”
information.
Here’s a link to the p4photel web-site. (You have to be registered to access
information/posts on the p4photel web-site, so there’s no reason for me to give
you a link to the article.)
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