Service Point Launches First Concept Store In US

Sounds like what they did in Norway, last year or the year before

Service Point has announced the opening of the company's first retail concept store in the United States.

April 16, 2012

Service Point has announced the opening of the company's first retail concept store in the United States. The store, located at 1000 Massachusetts Avenue in Cambridge, will serve students, businesses and the general population in the greater Boston area.

Service Point has its roots in large format black and white printing for the architectural, engineering, and construction (AEC) industries. In the 1990s, the company expanded its original offering to include color printing in both large and small formats, onsite facilities management of equipment, scanning, and software and equipment sales for a variety of industries including AEC, financial, legal, education, non-profit, and small business.

Based on Service Point's successful concept stores in Europe and building upon the company's expertise in this space, the Cambridge store offers consumers a chance to put a creative stamp on products used in their personal and professional lives. Photos or digital files can be turned into works of art, or reproductions from artists and photographers can be purchased. The store's in-house graphic designer can assist with everything from logo creation and launch materials, to brochures and portfolios. Templates are available, custom products can be created, and a range of mounting, finishing and framing options exist.

"We have adapted our Cambridge store to create a forum for inspiration and creativity," said Kevin Eyers, Managing Director of Service Point USA. "Our goal is to make art accessible to more people, whether that's through reproductions of existing art or by inspiring customers to use their photos in new ways. We invite you to stop by and make yourself stand out."

With 4.5 million people, the metropolitan Boston area is the tenth largest in the U.S. and is home to over 50 colleges and universities. Eyers said, "Boston is a hot bed of creativity and entrepreneurship, and we are confident our concept store will be well-received here. In fact, we've already begun looking at converting some of our other locations in the US to be more customer-friendly and retail-oriented."