I’ve always
had a fascination with words, especially those used in and around the “reprographics”
industry, ……or, er, uh, …… is it the “reprographic” industry?????
I prefer the
use of the word “reprographics” rather than the use of the word “reprographic”,
since adding the “s” implies that there
are multiple methods of reprography (or, if you prefer, call it imaging rather
than reprography), and, quite frankly, there are multiple methods of
reprography used by virtually all reprographers.
A quick
check on the IRgA web-site reveals that the IRgA refers to the association as
the “International Reprographic Association”, rather than the “International
Reprographics Association.”
However,
“Jiffy Reprographics” is the name that Bob Roperti uses for his company…. the
name of his company is not “Jiffy Reprographic”. Most reprographers who use that word in their
name use “reprographics” rather than “reprographic.” (Another example would be the full name that
NRI used to go by, “National Reprographics”, not “National Reprographic”.
Is the
correct term/word “blueprint” or is it correct to say and use “blue print”
rather than “blueprint”. According to
Miriam-Webster’s dictionary, the word is “blueprint”, not “blue print.” In spite of that, there are a whole host of
reprographers around the U.S. who use two words “Blue Print” rather than one
word, “Blueprint”. (We must be a
word-challenged industry?)
Case in
point, and what got me thinking about this, this afternoon while I was taking a
quick break from real work, …. was the article about Letterman’s Blue Print & Supply Co. that’s mentioned on IRgA
Today. (“Vaulting into the Digital Age…”).
(Nice article and thanks to Ed Avis for linking IRgA visitors to that
article.) For prospective customers,
those that have never used our companies, the names of our companies are, most
often, the “first face” that prospective customers see. Is it a good idea to continue to use a name
that, just by the words used, implies that we are mired in the past? Years ago, Carter Pope, then Pres/CEO of
Atlanta Blueprint Co, took the bold leap of changing the company’s name to
“Imaging Technologies.” The ABC in ABC
Imaging used to stand for “American Blueprinting Co.”; that was the first name
used by ABC when it was founded around 1982.
But, in an effort to modernize the name and look, ABC changed its name
to ABC Imaging. Even ARC (formerly “American
Reprographics Co”, now called “ARC Document Solutions”) made the bold move,
incurred the expense, to modernize its name to better connect the company with
its current offerings.
For those of
you who still use a name linked to the past, well, I guess you’re either
nostalgic or don’t see any importance in updating your name. At the very least, you might want to consider
using the word/term “Blueprint” (or Blueprinting) rather than the words “Blue
Print”. That would at least bring you
into compliance with the word that’s in the dictionary.
Summary:
Reprographics,
not reprographic.
Blueprint
(or Blueprinting), not Blue Print or Blue Printing.
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