Wednesday, February 2, 2011

Marketing 101 - do for your own business what you promote that others should do for their businesses

I’d like to point you to another thought-provoking (and very well written) article by Elizabeth Gooding, who writes for the digitalnirvana blog.

In this particular article, Elizabeth points out the fact that most “service providers” who offer printing (and other) services to “marketing departments”, seldom (and some don’t at all) use their own services to promote their own businesses.

If we recognize that our customers have marketing needs and provide services to them to help them achieve their marketing objectives, then why don’t we (service providers) recognize and attend to our own marketing needs?

Here’s a link to the article on digitalnirvana:

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