Very excellent article on thedigitalnirvana.com
Read it ….. and, most of all, practice it.
It works. I should know. I always did it this way, and it worked better than anything else I ever tried. (I even had great success with “long” letters.)
Here’s an intro to the article I’m suggesting you read:
Letters and Executive Sales
By Tim Askew on April 20th, 2011
Here’s a little dinosaur wisdom: If you want to initiate new business with real corporate decision makers, write a letter. Send it snail mail, just like Grandma.
Yup. That’s my brilliant marketing suggestion for the week.
Here’s a link to the full article: