This morning, I visited Cushing & Co’s web-site to see what’s new with Cushing & Co.
I’ve mentioned, previously on Reprographics 101, that Cushing & Co is one of the oldest (continuing) reprographics companies in the industry. But, in spite of their age (Cushing & Co was founded in 1929), there’s nothing “old” about Cushing & Co’s manner of presenting the company to the public.
In addition to visiting Cushing & Co’s web-site, I also visited their Blog. I found this article from November 11th:
BY CATHIE CUSHING DUFF, ON NOVEMBER 11TH, 2011
It’s an exciting day around Cushing! We are getting ready to re-launch our website with our very own Cross Media Marketing campaign. What we have learned about these new concepts is extremely energizing and the climate around here is definitely heating up – despite cold winds and a few flurries.
Our Website has really gone through generations of change – from a static billboard about the business to a digital brochure about the company to a rudimentary tool for customers to upload work to our shop, and now to an interactive means of communicating with our market, disseminating information about emerging technologies and services while serving as a gateway to our production areas. What was once as novelty – getting an email through the website – is now a many-times-a-day occurrence. People inquire about services, pricing and jobs while we download job confirmations, information on best practices for best results, and highlights of what goes on at Cushing. It is not static anymore!
Come on over and see what is happening. I am especially excited about the Marketing Campaign!! I will keep you posted about how that works for us. It has been a while since something felt like fun in this business climate and we intend to share that feeling.
Cushing & Co’s slogan – “THE ONE TO COPY” – has a dual meaning to me: First, it means that they are a leader in their business and customers will benefit from doing business with them; Second, if you are a reprographer and your web-site is “a bit challenged” (or worse, simply awful), you’d do well to “copy” Cushing & Co’s web-site for your company. (Well, not exactly, for there are copyrights to consider, but you get my drift). Cushing & Co’s web-site does a marvelous job explaining everything they do. They’ve obviously spent ton of time, not to mention a very significant effort, at detailing out all they do. In addition, the use of graphics is nothing short of superb.
I’ve always counseled (both associates and friends) to “look at your marketing materials and manner of presenting your company as though you were a customer” – in other words, look at your business through “their” (customers’) eyes. After all, it is they (customers) that you want to educate and impress. Cushing & Co’s web-site does that and does it extremely well!
If you would like to explore Cushing & Co’s web-site, here’s a link: