Read this blog post and you might save over $6,000 for doing so

The firm of “Smithers Pira” bills itself as “the worldwide authority on the packaging, paper and print industry supply chains”.

Smithers Pira’s research report, “The Future of Offset vs. Digital Printing to 2018,” was mentioned this week on irga.com and on myprintresource.com and is available for the not-so-insignificant sum of $6,122 (at todays British Pound to US Dollar exchange rate of 1.55).

Here’s the lead-in to the report found on Smithers Pira’s web-site:

The Future of Offset vs Digital Printing to 2018

By 2018 digital printing will equal 50% of the global offset sector, higher in the more mature print regions. The volume of all offset prints will have fallen by 10.2% across the world between 2008 and 2018, while digital print volume is forecast to grow by 68.3%. The Future of Offset vs Digital Printing to 2018 guides you through market innovations, cutting-edge technologies and industry drivers and trends, giving you the opportunity to be at the forefront of the industry and ahead of the competition. This report compares the prospects for digital (inkjet and electrophotography) and offset (sheetfed, heatset and coldset) printing to 2018.

FIND OUT ABOUT:

The future of global offset and digital printing markets to 2018, by end use and geographic region

Cutting-edge technology forecasts and opportunities for your business

Exclusive tables and figures showing drivers and trends shaping the future of the industry

Blog Publisher’s comments:

If I were you, I’d not bother purchasing this report.  And, I say that because of several reasons, among them:  there isn’t a printer alive who is not aware that “digital” printing will continue to grow by eroding offset printing’s share of the business, we agree that the growth rate for digital will be significant because, quite frankly, digital is a natural evolutionary choice given that it takes less time to set-up a print job and “on-demand” printing will continue to grow, companies wanting to avoid inventorying printed documents.  If you require a report to establish your strategy to move from offset to digital, well, perhaps you’re ready for retirement.  The Internet-sphere is full of articles that talk about the strategy of that.  Why spend over $6,000 for information that is readily available elsewhere?