This morning, there’s an interesting “commentary and analysis” article up on WhatTheyThink.com by Marco Boer about HP’s Latex Ink-Jet Technology. Frequent visitors to Reprographics 101 know that I’m a fan of HP’s wide-format Latex Ink-Jet technology. The idea of owning one type of unit, that can be used to print both indoor and outdoor applications, is, to me, very appealing, not to mention the appeal of using a print-technology that’s friendly to the environment.
Below, I’m going to reprint the title of Marco’s article, the first paragraph of his article and the headings of the other sections in his article. Right after that, you’ll find a link to access the full article (on WhatTheyThink.com’s web-site.)
Commentary & Analysis
“Latex Ink Jet Technology Goes Mainstream”
By Marco Boer
Published: January 16, 2012
Latex ink jet ink technology was introduced by Hewlett-Packard in 2008 for wide format graphics printing applications, and after an extended period of beta-testing and an economic recession it went mainstream in 2010. During the last 18 months in particular unit placements have continued to gain strength, now totaling over 10,000 placements wordwide at the end of 2011. Plotting the history of HP’s latex printers against a time line, the real insight one gains is the momentum of growth and the importance of broad worldwide distribution. In other words, one of HP’s key advantages is the ability to qualify, meet local regulations, translate manuals and control panels in over 100 countries around the world within a very short period of time. I.T. Strategies estimates that HP sells no more than 75 latex printers a month in any given country and often sells no more than 2 units per month in 80% of the countries it sells latex printers in.
Defining Success
Who Loses?
Green Strategy
Soft Signage Strategy
The Bottom Line
Link to complete article:
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