Monday, February 6, 2012 Cloud-based printing service (post also mentions ARC and ishipdocs and Gilmore Global)’s business model sounds similar to ARC’s ishipdocs business model …. but “similar to” is not the same thing as “same as.”

The similarity is that both and ishipdocs are “printing services in the cloud.” And, both rely on a “network” of printers/reprographers around the U.S. and, for that matter, around the globe.

But, beyond that, it appears that there’s a big difference in how and ishipdocs are promoted and sold.

After reading up on (including reading one of their brochures) and after comparing that information to how ARC’s ishipdocs works, I think the following statements are a fairly accurate comparison (hey, if I’m wrong about this, someone let me know!):


Both are that.


Both have established a “network” of printing companies / reprographers (i.e., “print-partners”) around the U.S. and around the world.


Whereas promotes and sells printing services directly to end-user customers, ishipdocs promotes and sells to end-user customers and ishipdocs print-partners also promote and sell to end-user customers.


Apparently, actively participates in pricing negotiations on behalf of its end-user customers. An ishipdocs “print-partner” negotiates pricing, per order, with the ishipdocs print-partner where the job is to be printed and delivered. (Participants, on both ends of the print-order-transaction, might be ARC-owned facilities or might be independent reprographers/printers who’ve signed up to be part of the ishipdocs network.)


I’m not absolutely sure about this, but it “sounds to me” like the end-user customer directly pays, and directly pays its network print-partners. With ishipdocs, the end-user customer pays the ishipdocs print-partner who originated the order, and that same print-partner pays the ishipdocs print-partner who fulfilled the order. (In other words, ARC may not be involved, at all, in an ishipdocs print-order transaction.)


Apparently, has developed order-submission technology that enables the end-user customer to enter his/her order into the system. I’m not 100% sure how ARC’s ishipdocs software works, since I haven’t taken the time to review ishipdocs 2.0.

OTHER:’s business model appears to be very similar to, if not the same as, the business model followed by Gilmore Global. (Note: Gilmore Global’s sister company, Gilmore Reproductions, is a member of ReproMAX.)

While visiting’s web-site, I did notice that one of’s officers came to from

Gary Millrood, Senior Vice President of Sales

Gary’s experience developing go-to-market strategies, driving new customer acquisition, managing channel development and working with key strategic partners for companies from developing high-growth start-ups to Fortune 1,000 enterprises gives him the skills and experience to lead HubCast's sales and channel development. Before joining HubCast, Gary served in roles as vice president of enterprise sales and channel development for Prior to, Gary was the vice president and general manager of the OEM and Channel Development Group and the vice president of sales for SumTotal Systems. Gary holds a Bachelor of Science Degree from Marquette University.

Here’s a link to one of’s brochures:

Here’s a link to Hubcast’s web-site:

And, here’s a link to a video of Hubcast’s President, Tony Dolph, responding to questions from Cary Sherburne of; Tony shares with viewers the success of Hubcast’s global cloud printing network and the international cost savings potential.

1 comment:

  1. There is a big difference with Hubcast according to their website:

    Providers must own HP Indigo presses, offset presses and equipment for basic finishing including cutting, folding, scoring, saddle-stitching, drilling, punching and collating.