Friday, June 10, 2011

April 2011 U.S. Commercial Printing Shipments Down; Twelve Consecutive Months of Comparative Shipment Increases Comes to an End

The above referenced article was published on, this morning. Here are the three “lead” paragraphs from this morning’s article, and, below that, you’ll find the internet address for the complete article….

Friday, June 10, 2011, Press release from the issuing company

Lexington, KY - WhatTheyThink, the leading online media organization serving the printing and publishing industry, today announced the availability of their most current report titled “North American Monthly Printing Shipments, Issue #67.” This report is free to Premium Members of WhatTheyThink.

This report is available for immediate purchase for others at:

April 2011 commercial printing shipments were $7.08 billion, down -$109 million (-1.5%) compared to 2010. Adjusting for inflation, shipments were down -$366 million (-4.5%). “This shift in April shipments may indicate that another restructuring of the communications marketplace is now underway,” explained Dr. Joe Webb, director of WhatTheyThink's Economics and Research Center. “We expected that this would begin in the Fall, but it may be starting a few months sooner than originally expected.”

Dr. Webb continues to emphasize that print businesses and their executives need to urgently prepare and aggressively participate in the media changes that are underway. “General economic indicators are softening, with GDP for the first quarter only +1.8%, and unemployment still at 9%. In light of the slower-than-expected economy, businesses are likely to re-examine their communications budgets and possibly shift spending to other media. They believe they can manage their costs and take advantage of new technologies at the same time. Print businesses need to be involved in those decisions with their expanded media capabilities to assist them in their decisions, and potentially manage their media deployment and logistics.”

Here’s the internet address for the complete article….

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