There’s an article on the Digital Nirvana web-site, this morning, that should be of interest to reprographers who are either considering an expansion of their wide-format color businesses or who are considering getting involved, for the first time, in offering wide-format color services.
Here’s the title of that article, and, below the lead paragraph, I’ve copied the “topics” covered by that article…..
Wide Format Means Big Opportunity…Selling it Right
By Guest Contributor on June 6th, 2011
The wide format printing business is unquestionably a great business opportunity for commercial printers, quick printers, and graphic arts firms. You can still get an excellent profit margin if you produce good work, develop your customer account base, and deliver the goods reliably. Because the wide format digital printing market is also highly fragmented, there is no “one way” to sell wide format print that suits all types of wide format printing organizations.
Strategies for Success
Know your product
Know your market
Know your customers
Know your competition
A good pricing strategy is critical
The Bottom Line
To access the complete article, go to:
www.thedigitalnirvana.com and then
scroll down to the article with the title
I referenced above.
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