Thursday, June 16, 2011

Cisco offers "digital signage" solutions - signage not printed to hard-copy

Check out the latest “digital signage” video on Cisco’s web-site:

Facing declining A/E/C industry revenues, in particular, declining revenues from printed plans and specifications, most reprographers have pushed into the “large-format” digital color printing space in an effort to diversify and grow their revenues. Many reprographers made this push well before the A/E/C industry went into recession.

While I do believe that pushing into that space was a good idea for reprographers – if not a necessary thing to do – the large-format digital color “printing” business is being challenged by purely digital signage. And, we can expect this challenge to grow exponentially over the next several years.

Cisco is not the only large, tech-driven company involved in the “digital signage” space.

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