C2 Reprographics, Southern California's Largest Independent Reprographer, Opens 7th Location

PRESS RELEASE -

“C2 Reprographics Brings Exceptional Customer Service to the Inland Empire With the Opening of Its Seventh Location”

COSTA MESA, CA-- March 3, 2011) - At a time when construction related firms have scaled back, C2 Reprographics has opened its second new production facility within six months. The company's seventh location, located in Ontario at 1920 South Rochester, is close to the 15, 60 and 10 freeways. This 5,500 square foot facility will serve the Inland Empire with a full range of digital color and reprographic services.

President and CEO Gary Crisp stated, "We are extremely pleased to bring C2's customer-driven culture to the Inland Empire. Many of our existing customers have encouraged us to extend our network of great service to this area for some time."

Jose Martinez, a 24-year reprographics industry veteran will lead Sales and Operations for C2's Inland Empire Division, and Evey Simon, a seasoned sales professional, will act as C2's Business Development Manager.

"When it comes to great customer service and attention to detail, Jose is simply the best in the Inland Empire. His integrity, strong work ethic, determination, and competitive drive have earned him a stellar reputation with his clients over the years," noted Crisp. "These qualities are a perfect match for our culture of delivering uncompromising value and exceptional service."

C2 Reprographics is Southern California's largest independent reprographics company, with locations in Los Angeles, Orange, and San Diego counties and the Inland Empire. C2 provides state of the art technology, digital printing and print-related services to the architectural, engineering, construction, and the general business community. Clients with projects spanning the Southland can take advantage of C2's comprehensive network of locations and expanding fleet of delivery vehicles by printing jobs close to their destination, with fast delivery. C2 was founded in 2002 by owners Gary and Julie Crisp and backed by an alliance of local business executives. Among C2's ongoing charitable beneficiaries are Camp Pendleton-based Marines serving in Iraq and Afghanistan, Catholic and public educational institutions, the University of Southern California Athletic Board, Canstruction Orange County, which collects canned food for food banks, and Human Options, a battered women's shelter in Orange County. www.c2repro.com

Joel’s comment:

According to the “transcript” of the earnings call that American Reprographics Co (ARC) held on February 22nd, 2011, Jonathan Mather, ARC’s CFO, said this about ARC’s sales revenues in 2010 as compared to 2009:

“On a regional basis, our year-over-year revenue performance for 2010 was as follows. Southern California was down 10.5%, Northern California was down 3.1%. The Pacific Northwest was down 7.1%, our Southern region was down 9.4%. The Midwest was down 7.5% and the Northeast was down 12.6%.”

Given C2 Reprographics’ aggressive decision to launch two new locations in the Southern California market within the past 9 months, it “sounds like” C2 Repro may not have experienced a year-over-year decline in sales revenues like ARC did. Could it be that C2 Repro has found a way to take “market share” away from ARC?