Thursday, March 24, 2011

Printer diversifies into areas related to its traditional printing business

Reprographers aren’t the only ones looking for ways to ensure that their businesses remain relevant and healthy. One of our frequent blog-visitors pointed us to an article about a printing company, and here’s what he said about the “story”….

“Thought this was a good story from today about a traditional printer that is exploiting the new QR codes and getting into marketing for clients and doing websites. Whatever it takes!”

“Spectra Print stays strong in midst of Internet era”

“Like many printing companies, Spectra Print has been slowly bleeding business since the rise of the Internet. But instead of slowly fading away, the company is reinventing and repositioning itself to not only make up the lost sales, but to expand.”

“Spectra Print has begun offering social media packages and smart printing, two services that aren't far from the traditional printing and marketing the company has specialized in.”

“Neither of the new services require much change in infrastructure, just training for existing staff members and a few new positions. But company executives believe that as one of the first companies in the region to offer these tools, it will help provide enough new business that Spectra will grow in the coming years.”

Here’s a link to the full article:|newswell|text|FRONTPAGE|s

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