Article from the web-site northjersey.com
BY JOSEPH RITACCO
Wednesday, November 9, 2011 Last updated:
Thursday November 10, 2011, 2:04 AM
Rockleigh-based printing Company gets Big-
screen exposure .....
There's no business like show business for
KDF Reprographics, which made its big
screen debut last year in documentary
filmmaker Morgan Spurlock's POM Wonderful
Presents: The Greatest Movie Ever Sold.
Essentially a documentary about making a
documentary, the film takes the viewer on a
tongue-in-cheek journey peppered
throughout with blatant product placement,
while Spurlock travels cross-country from
potential sponsor to potential sponsor in a
Mini Cooper emblazoned with the logos of
The Rockleigh-based large format printing
company, owned by Stephen Hoey, was
contacted by New York City production
company Warrior Poets about "wrapping" the
Mini Cooper for the film, meaning it would
create the graphics used on the vehicle. Due
to the documentary's small budget, the job
would have to be done as inexpensively as
possible. Hoey had an idea.
"We said we'd do it for no charge," he recalls,
"as long as they gave us an appearance in the
Displaying a sharp business sense, Hoey
knew that exposure from a movie would go
well beyond whatever sum of money they
could have received instead. Ironically, the
agreement was reached before Hoey new that
product placement, of all things, was the
premise of the documentary.
"Morgan filmed us putting graphics on the
vehicle and doing the installation," said Hoey.
"One of my guys was even used as a stunt
For two days in August of 2010, in fact, the
KDF facility was taken over by a film crew
that captured the entire vinyl wrapping
process, complete with a dramatic unveiling
that filled KDF’s workshop with smoke
machines and flashing lights.
After, the film enjoyed a successful premiere.