There’s an article out on www.myprintresource.com that I would recommend reprographers read.
Title of the article:
Market Intelligence: Hot Markets For Wide-Format Print
BY TIM GREENE (of InfoTrends)
Tim’s (rather extensive) article begins with these four paragraphs:
In a recent survey issued by InfoTrends and Wide-Format Imaging with more than 400 print service providers in North America we learned what some of the hot markets and applications trends are here at the end of 2011.
One of the most important things we have to do at InfoTrends is try to monitor the business activity levels across the gamut of stakeholders in the wide-format signage and graphics market. It is vital to understand the outlook on the wide-format business from print buyers, print service providers, equipment and supplies distributors, and manufacturers.
In a recent survey issued by InfoTrends and Wide-Format Imaging with more than 400 print service providers in North America we learned what some of the hot markets and applications trends are here at the end of 2011. One of the questions we asked in the survey was about which print buying industries are growing and which are declining. Figure 1 illustrates especially that retail is a critical industry in the wide-format signage and graphics market—indicated by 76 percent of respondents that it is growing. Manufacturing, entertainment, and healthcare were the other top industries. While construction was cited by over 62 percent of the respondents, construction was also one of the only segments that printers reported seeing a significant decline in, along with real estate.
Okay, so the data above illustrates which vertical segments are "hot"—but what are the application areas that are hot?
And, Tim finishes his article with this “conclusion”:
The wide-format signage and graphics business is undergoing a constant change placing ever-greater demands on print service providers. The data shows that wide-format printing is a tough business to "dabble in" as the heightening demand from print buyers necessitates comprehensive understanding of the markets and applications as well as high degrees of operational effectiveness.
Okay, here’s a link to the complete article: