Article now up on myprintresource.com ....
BY JEFFREY STEELE, March 1, 2012
Positioning your company in the emerging digital signage market is about much more than buying some screens and plugging them in. Entering this segment requires careful planning and a wealth of knowledge.
While some of the visual communication skills required are similar to those you mastered long ago, you’ll likely need to gain greater expertise through industry association-sponsored seminars and other means. You may also have to hire the young technical and design talent familiar with both digital and static signage to lead you into the digital promised land.
Some argue the chasm between print and digital is steadily shrinking, and there will come a day soon when it will be totally blurred. PSPs must be ready when that day comes.
Read Jeff’s complete article at this link: