Monday, March 5, 2012

Tablets and Print: Underappreciated Cannibalization Story

By Greg Walters (from “The Imaging of Greg”)

Posted on 02/21/2012

Here's the beginning of Greg's article:

This past Valentine’s Day, Morgan Stanley released a 96-page study titled “Tablet Demand and Disruption – Mobile Users Come of Age.” The study was dated February 14, 2011, so the report is technically a year old. Most of the content is around the development and distribution of tablets globally and their disruptive effect on different technologies. There are only three pages dedicated to the impact of tablets on print, but the findings are stunning. One particular line caught my eye: “Tablet impact on pages printed is the most underappreciated cannibalization story.”

Click on this link to read the full article:

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